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Visitor centre To Reopen Soon

The Morgan Motor Company Visitor Centre is undergoing extensive development over 2019-2020. This exciting project will revolutionise the visitor experience, with a stunning modern redesign of the building and brand new visitor facilities.

Therefore, the Visitor Centre – which includes the Morgan museum, café, shop, factory tours and experience drives – is currently closed.?

Reopening of the Visitor Centre is scheduled for summer 2020. However, please be aware that due to the outbreak of coronavirus (COVID-19), this may be delayed. The situation is being closely monitored and the official reopening date will be announced as soon as a decision has been made.

Please also note that Morgan Motor Company offices and the Morgan Factory is currently closed due to COVID-19.? Please visit the following link to view the latest updates relating to our opening, or to contact us.

Morgan COVID-19 Information

We apologise for any inconvenience, but look forward to welcoming you to our new Visitor Centre in due course.


Guided factory tour

Guided tours of the Morgan Motor Company are available during weekdays, or on select Saturdays. Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through the factory workshops, explaining how each car is hand crafted. Each visitor will be issued with a headset to ensure they can hear the tour guide clearly in each workshop.

A mix of craft and technology

The Morgan Motor Company welcome over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk through the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.?

Visitors centre

Our Visitors Centre, opened during our centenary year in 2009, is situated on the same site as the factory and is where your Morgan experience will start. Each tour begins with an introductory film, which sets the scene for your visit.?

The Visitors Centre is also home to the Morgan Shop, café and museum. Guests are welcome to spend as much time as they wish in the Visitors Centre facility, and take advantage of hire cars, experience drives and afternoon tea packages.


We have a 5 star rating on Trip Advisor. Check out more reviews on TripAdvisor